Many hopeful authors daydream about writing and publishing a book, yet they don’t ponder the afterworld. And by afterworld, I mean the evil, dreaded, and terrifying land that is MARKETING.
This was me before:
This is me now:
Marketing is so foreign to me that I don’t even like to talk about it. Makes me feel dirty. But some of you have asked me to describe what followed The Seneca Scourge’s release, so I’ll tell you my steps thus far.
To me, marketing falls into two groups:
- Online Marketing
- Face-To-Face, Make-Me-Puke-From-Fear Marketing
Since my paperback remains at the printer, I’ll focus on online marketing of my e-book for now. Note: this is my own personal bread-crumb trail, not a how-to marketing tutorial.
- Well, duh, you know about this already. But I haven’t done blog tours. It doesn’t seem fair to ask a fellow blogger to interview me or write a book review on his or her site when I don’t reciprocate in kind; I worry doing so would change the focus of my blog. Of course, I always enjoy discussing other bloggers’ books on my site, but I do this because I want to, not because it’s a back-scratching payoff.
- But for the record, three bloggers devoted entire posts to my novel—whether in the form of a book review or interview—without my even having asked: butimbeautiful, Joy in the Moments, and Reading Today. The fact these bloggers did so speaks more to their generous characters than any words I could proffer.
- I use Twitter primarily to engage in a ridiculous fashion with other tweeps, punctuated by an occasional health-promoting tidbit to remind followers I am an adult. Any tweets about my book tend to be in a humorous vein, although I will shamelessly retweet others’ kind words—I’m not an idiot, after all. Oh, wait, I am. Well, regardless, I prefer to promote demurely rather than shoot off tweet after tweet of book twaddle nobody cares about. Admit it—like white noise for the eyes, we all glaze over those.
- I know, I know, I need to join. Can someone please lend me the time? What will I post about? What more can be said that hasn’t already polluted my blog or Twitter? Maybe health morsels in a fun fashion. What do you think?
- I’m on it. I neglect it. Connect with me if you like.
- I’ve been a member of forums in the past, mostly fitness or medically oriented, though I recently joined a book forum. I’ve stepped up my interaction on these sites and maximized my profile, including adding a blog-linking signature to the bottom of each comment. Yes, this is cheesy, but I do enjoy the interaction, and once other members have suffered my bits of drivel, they can choose to click or not.
- Author Sites
- Amazon? Check. Goodreads? Check. Barnes & Noble? Won’t let me.
- Ah, yes, don’t we all want ‘formal’ reviews? I have two in the works. Hopefully. There are never any guarantees.
- Professional Contacts
- Like the whore I am, I sent out e-mails to well-connected colleagues who subsequently spread the word. I did the same with family, though those e-mails probably made it as far as the trash can.
- I e-mailed an ‘update’ to my various alma maters. They love to know what their graduates are up to. No one said it couldn’t be to toot my marketing horn.
- Haven’t done any of this yet, but I might look into it. If anyone has suggestions, I’m all ears.
So there you have it. Once the paperback is out, I’ll step up local marketing (book signings, notification to local newspapers, handing out bookmarkers, interviews). That should be fun for an introvert.
Advice for me? Admonishments? Did you fall asleep?
- 4 Online Marketing Tactics Every Writer Should Use (dangerouslee.biz)
- Best of the Web Book Marketing Tips for the Week of October 1, 2012 (amarketingexpert.com)